Back in the 1930s Henry Ford accepted an award from Adolph Hitler, and that event has haunted Ford Motor Company ever since. Today Nuss Trucks made the same mistake by hosting Donald Trump for a media event at their Burnsville, Minnesota dealership.

I (used to) like Nuss, always had good dealings with them and they keep a nice collection of classic Macks. Nuss has been an up and comer in the heavy truck and construction machinery business here in the midwest, expanding to eight locations in Minnesota and western Wisconsin and carrying the full line of Mack and Volvo trucks and construction equipment.

That means a lot of their customers are governments agencies run by women and sensitive men that can’t stomach Trump’s policies. And while I doubt Nuss will get banned from any bidding, when it’s time to order up parts Nuss may no longer be the go-to vendor. Couple decades back women managers in public fleets forced NAPA to kill off their exploitive “parts pups” girlie calendar, Nuss is about to see the same mysterious (to them) sales shortfall.

Nuss, you might want to take a hint from the real “big dog” in the midwest trucks and parts business, Boyer… Stay outa politics and concentrate on giving ALL your customers good service. And don’t let Trump anywhere near a truck!