Buell, AKA Erik Buell Racing, has filed for receivership under Wisconsin Statutes Chapter 128. That chapter is a part of Wisconsin’s progressive tradition, allowing citizens relief from debtors while they reorganize their business and begin a payment plan. While liquidation is possible under Chapter 128, you can liquidate a business at any time anyways,
There’s simply too much good stuff that EBR has created to allow the company to be broken up for scrap, unless the creditors are really dumb and refuse to cooperate…And their being plenty of dumb creditors out there, that’s a possibility. But a cutting edge sport bike that needs only some rough edges taken off, ABS, and hard bags is too valuable an asset to scrap, ‘specially when it’s all tooled up and in production and needs only better financial management and marketing.
Buell will be back… His bikes are too great to die!
I have read a lot of stories about Erik and watched his YouTube videos. He is very passionate about bikes and having them done his way, “the right way”. Hero wanted to use EBR as an entrance into the US market which would have likely cut into EBR sales. Everyone I know that has bought an EBR bike has loved it. Read this site from the Indian news: http://www.motorbeam.com/2015/04/bikes/ebr/hero-motocorps-tech-partner-ebr-ceases-operations-goes-bankrupt/
They admit they were trying to get in.. how do you protect your baby, file state bankruptcy not federal. Hopefully it goes fast.
They were just hiring new engineers too, sucks for them.